What Is Online Reputation Marketing And Why You Need It

What Is Online Reputation Marketing And Why You Need It

What is online reputation marketing? Essentially, online reputation management aims to improve your brand’s overall image. Often, it’s the only way to combat negative customer feedback. Listed below are three of the most common forms of online reputation management. Earned, Shared, and Owned media can all be used to improve your business. However, they are not the only methods.

Negative customer feedback

When it comes to negative customer feedback, you may be surprised to learn that addressing negative reviews can help you boost your financial performance. It’s important to remember, however, that it rarely affects the business in a negative way. While a quick response to a customer review may seem like a simple move, it’s not. In fact, if you don’t respond to negative reviews within two days, they could become viral, damaging your brand’s reputation.

To combat negative reviews, retailers should take an approach that shows respect to the customer. They should try to be sensitive to the customer’s feelings and refrain from automatically replying to all negative reviews. However, this approach may backfire and inflame the situation. Instead, retailers should consider sending personalized responses to every complaint, while companies should automate their positive review responses. It’s also a good idea to follow up with a customer to thank them for their feedback and offer an incentive to delete the negative review.

When addressing negative customer reviews, businesses must remember that the majority of consumers make their purchase decision based on the words and pictures used by a business. This is true for online purchases as well. When a business’s offering doesn’t match the words used by its customers, it will create disappointed customers. While some customers are likely to share a negative review, others may not feel inclined to express their opinion publicly. Nevertheless, a negative review should be taken seriously, as it’s a golden opportunity for improvement.

Earned media

If you’re looking for a new way to promote your business, consider using earned media in your online reputation marketing efforts. Media coverage of your products or services often carries a positive or negative tone. Earned media is a valuable source of organic, free PR for your company, and you can recycle this coverage in other marketing strategies. By leveraging earned media, your business can target leads and build a retargeting campaign.

Depending on your strategy, you can track your earned media data by looking for positive mentions and comments on review sites. Honest reviews are gold in the world of online reputation marketing. According to a study by Brightlocal, 87% of consumers read online reviews of local businesses. Only 48% of these consumers would continue to do business with a business that received fewer than four stars, and a further 28% would look for more reviews. On average, consumers read about ten reviews before trusting a business.

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Because people are so connected these days, what people say about a brand can be seen by hundreds of thousands or millions of other people. This makes it vital to create a conversation with your consumers so they feel heard and valued. After all, the more people you engage with, the better your reputation will be in the future. Therefore, consider using earned media in your online reputation marketing strategy. So, how can it help your business?

Shared media

If you are interested in boosting your online reputation, you may want to consider using shared media. This includes social media sites like Facebook, Twitter, and LinkedIn. The best way to get started is by building a good reputation with these channels. They allow you to reach a wide range of potential customers and provide them with unbiased information about your business. In addition to being an effective way to increase your online reputation, these platforms are also free and easy to use.

Earned media, also known as publicity, is free and usually comes in the form of news coverage, stories, or mentions on websites. Shared media, on the other hand, refers to content that has been shared across several platforms by more than one person. This type of content typically includes social media posts, videos, and photos. These can all be shared between multiple owners, and can be very effective for online reputation management.

In addition to paid media, social media platforms like Facebook and Twitter allow businesses to engage with their customers directly. Shared media also provides more control over the messaging that your brand wants to convey. A strong social media campaign will help you tell your business story and avoid negative comments. While the importance of own media in online reputation management cannot be overemphasized, it is crucial for your business to prioritize earned media over owned media in order to boost its online reputation.

Owned media

A company’s owned media strategy should consist of a mix of different channels. Owned media should maximize a company’s ability to capture the attention of potential customers. It should be part of a wider branding or marketing strategy, and tone and style may vary depending on the platform and the audience. Ultimately, these actions must be deliberate pieces of the overall strategy. Read on to learn more about the importance of owned media in online reputation marketing.

Owned media is different from paid or earned media. It consists of media that a company controls, such as a blog or social media accounts. It’s important to recognize the difference between owned and earned media. Earned media is generated by users who post content about a brand or service. While this type of media rarely directs customers to a website, it can have a positive impact on a company’s reputation.

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Owned media can range from the company’s own website to social media profiles. The more owned media a company controls, the larger its digital footprint. By combining these two types of content, a company can reach more potential clients. Another popular model for using owned media is the PESO model. This model identifies the different ways each channel can work independently and together. It’s important to understand the benefits of each type of media before deciding which to use and which to abandon.


SEO is an increasingly important tool for online reputation management. It can help your brand gain exposure and traffic, increase rankings for relevant keywords, and ultimately convert more visitors into customers. With the help of SEO, you can increase visibility and generate more revenue. This is an important aspect of reputation management and should be included in your marketing budget. Here are some of the benefits of SEO for your brand. Listed below are some of the top benefits of SEO for your business.

First, search engines rank sites based on relevance to your keyword. Content that is more relevant to your customers is more likely to rank highly in organic searches. Search engine optimization can help you achieve this goal by incorporating user-generated content on your website. Such content, while not completely free, will be regarded as “new” content and increase your SERP ranking based on recency. In addition, Google considers a variety of factors when determining search engine rankings: company content, user-generated content, volume of backlinks, and accuracy of business listings.

Search engine optimization focuses on driving traffic to a company’s website, while ORM manages content on a number of different websites. ORM monitors both positive and negative reviews and helps you obtain new reviews. Local listing creation is a great way to develop links and monitor reputation, while toxic link removal can help prevent penalties from Google. In addition, ORM helps you build links by managing content on multiple sites. A company can monitor and manage its reputation online through monitoring local listings, promoting the product or service, and monitoring reviews on social media.


With SentiOne Online Reputation Marketing, you can monitor your audience’s reactions to past marketing campaigns or content. For example, if you are the biggest bank in Poland, you might want to monitor how people are talking about you. You can monitor a specific brand, a social profile, or other keywords to determine how they are reacting to your company. After you have selected your desired monitoring options, you can start monitoring the different channels online.

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SentiOne works across 80 different social media platforms and analyzes the content to determine your reputation score. It then calculates your Brand Health Index and Influence Score. SentiOne can also identify any unusual events circulating around your brand. The software also gives you access to historical and real-time reports on your brand image. This feature is available for both individual users and teams. It is available as a free trial or a subscription.

As a social media monitoring tool, SentiOne can monitor brand mentions on multiple social platforms and track how often they appear. Using this platform, you can easily monitor mentions of your brand on multiple sites and social media, build brand advocates, and monitor competitor sentiment and reviews. The SentiOne software also helps you find and respond to comments on your brand. It helps you understand which conversations have the most impact and help you take action.

Impact on your business

Online reputation is important to your business. Over 60% of consumers start their buying journey online. A negative review of your business could deter a large number of consumers. Similarly, a poor review on the internet could affect your sales and lead generation. Taking responsibility for these reviews is vital to restoring trust. Fortunately, online reputation marketing services can help. Here are some ways you can improve your reputation and improve your bottom line.

Monitor your social media accounts and updates regularly. By doing this, you’ll be able to increase the impact of your messages and your followers’ engagement. If you want your business to reach a larger audience, you may have to expand your social media accounts and online presence. However, these platforms provide valuable marketing channels for your business. You can use social media profiles to spread the word about your brand name and products, or create searchable content to increase brand awareness.

Use conversation intelligence to understand what your audience is saying about your brand. Use conversation intelligence to identify issues that may negatively affect future customers. Resolving issues as soon as they surface can prevent them from impacting future customers. Managing your online reputation is not about hiding flaws or pretending to be perfect. It’s about addressing your audience’s concerns and making them feel comfortable, so they won’t write negative reviews.


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