These guidelines apply to every article we place for clients on publisher websites. Individual publishers may have stricter rules, which are shown on their listing.
Content quality
- Original, unpublished and written for the publisher’s readers
- A clear angle and practical value — not a thin wrapper around a link
- Accurate, with claims supported by credible sources
- Free of plagiarism and of unedited AI-generated text
Length
Most publishers expect 800–1,500 words. Check each listing for its minimum.
Links
- Usually one or two client links per article (see the listing)
- Links must point to relevant, working, safe pages
- At least one outbound link to an authoritative, non-competing source is recommended
- The publisher sets the link attribute (dofollow, nofollow or
rel="sponsored") — it is shown on each listing
Anchor text
Prefer branded, descriptive or partial-match anchors. Exact-match commercial anchors are often rejected by publishers and look unnatural.
Images
Royalty-free or owned images only, with alt text. Some publishers add their own images.
Prohibited content
See our publishing policy for categories we do not place.
Approval and revisions
Publishers keep full editorial control. If an article needs changes, we revise it with you before submission.