1. Study the publisher
Read five recent posts. Note the tone, length, heading style and how they use images and sources. Then read their guidelines in full.
2. Pick a specific angle
Editors reject generic topics. Instead of “Tips for remote work”, pitch “How we cut meeting time in half on a 12-person remote team” — something only you can write.
3. Answer the question early
Open with a direct answer or the main takeaway in the first 100 words. Readers (and search engines) should know immediately what they will get.
4. Show your experience
Use examples, screenshots, mistakes you made and what you learned. Cite primary sources for any statistic.
5. Keep links natural
- One or two links to your site, where they genuinely help the reader
- Descriptive or branded anchor text, not exact-match keywords
- At least one link to a credible, non-competing source
6. Make it easy to edit
Use short paragraphs, H2/H3 headings, lists for steps and alt text for images. Submit a clean Google Doc.
7. Self-check before sending
Run your draft through our Guest Post Quality Checker to catch thin sections, long paragraphs and over-optimised anchors.
